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After a successful three days in the host city of Cape Town, WTM Africa has reported that its pre-audited statistics show an 18% increase in visitor numbers compared with 2017, with over 600 companies exhibiting at the travel trade exhibition.
“We have had an overwhelming amount of positive feedback from exhibitors, buyers and attendees of this year’s WTM Africa,” explains Chardonnay Marchesi, South Africa Portfolio Director for Reed Exhibitions’ Travel, Tourism and Sports Portfolio. “We saw an increase in exhibitors, visitor numbers, media and countries represented and are eagerly awaiting the release of the audited numbers for WTM Africa 2018.”
Hosted buyers for WTM Africa 2018 represented a cross-section of over 50 different countries from across the world, with an increase in buyers from Africa in particular, who are looking to grow tourism on the continent.
This year also saw buyers from a range of new markets including Mexico, Greece, Romania, Spain, Argentina, Hong Kong, Zimbabwe, Senegal, Rwanda, Algeria and the Ivory Coast.
A total of 37 African countries were represented at WTM Africa across a variety of exhibitors and tourism boards, says Marchesi.
Marchesi also reported that media attendance was up by 8% at WTM Africa 2018 compared with the previous year, indicating a high interest for the exhibition from both local and international media.
Source: tourismupdate.co.za
