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The Kenya Tourism Board (KTB) has asked county governments to engage in the formulation of a national calendar of events that will help attract tourists to their jurisdictions.
KTB Chief Executive, Betty Radier, said it would help to complement the traditional wildlife safari and beach tourism products, which remain the major tourist attractions, adding that cultural, sporting and food festivals by various communities should be included in the national calendar to help people plan to attend the events.
She told the Daily Nation: “We need to create experiences that are unique to various regions and boost their value via engagement of local communities. Only then will we attract investments, create jobs and increase earnings for local communities.”
County governments are now required to identify two tourism products that will be packaged as national attractions by the KTB. Radier added: “The KTB will invest in social marketing where pictures and video clips of various events and features across Kenya will be used to promote Kenya as a destination.”
Source: tourismupdate.co.za
 has asked county governments to engage in the formulation of a national calendar of events that will help attract tourists to their jurisdictions. KTB Chief Executive, Betty Radier, said it would help to complement the… "Pin It")