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The SADC Secretariat has agreed to fully support and actively assist the Regional Tourism Organisation of Southern Africa (Retosa) to establish partnerships and secure resources from international co-operating partners toward a tourism destination marketing strategy.
According to the latest press statement, the strategy aims to move the SADC region’s share of tourism from its current 2% of global tourist arrivals and receipts to 5% within the next decade.
“The SADC governments now have the important task of activating the Tourism Coordinating Unit (TCU) at the SADC Secretariat, which is a key requirement for the completion of the Retosa transformation. It must be remembered that Retosa’s new priority is to secure smart partnerships with the region’s private-sector players toward a focused destination marketing strategy,” said Lily Rakorong, Retosa chairperson.
Retosa expects the TCU to assist with addressing the bottlenecks and challenges in tourism policies that hinder investment in tourism and movement of business travellers.
The SADC Secretariat recently hosted Retosa in Gaborone, where the tourism organisation secured support for mechanisms to be adopted for approval from the SADC Ministers for implementation of Phase II of the Trans-Frontier Conservation Areas Development Strategy to be expanded to include all 18 SADC TFCAs.
“The outcomes of this meeting with the SADC Secretariat will inform Retosa’s contribution toward the preparations for the upcoming combined SADC Tourism, Environment and Natural Resources Ministers meeting, which is to be held in Johannesburg on November 23-24,” Rakorong added.
Source: tourismupdate.co.za
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