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William Billy Griffith, CEO of the BTMI, said, “Summer is traditionally a heavy family travel period for us. In response to that, we’ve developed this campaign in association with key partners here, including hotels and attractions, as we aim to be more competitive to the family audience.”
Under this campaign, 16-years-old or younger kids can stay free in participating hotels and play free at participating attractions when accompanied by at least one paying adult. The offer is valid for travel dates from May 1 and October 31, 2017.
Rudy Grant, CEO, Barbados Hotel and Tourism Association (BTHA), said, “Joint marketing actions by the BHTA and the BTMI, the marketing arm of Barbados’ tourism industry, creates the ideal partnership for the development of the tourism industry. The variety of accommodation properties participating in this programme illustrates the diversity of the Barbados tourism product and creates a better opportunity to entice diverse families looking for the perfect summer holiday. Programmes like these help to reduce the seasonality we normally experience in the hotel sector.”
The BTMI launched a microsite, which houses all of the information for the campaign, including descriptions of participating accommodations and attractions.
Source: travelnewsdigest.in