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Over the past month, under the direction of ‘Brown Hotels’ Urban Collection lead designer Aline Langlieb, and graffiti artist Edgar Rafael, the lifeguard tower was transformed into a one-one-of-its-kind oceanfront hotel suite, complete with luxurious space and amenities, including a shower, personal butler, breakfast and room service.
Mayor of Tel Aviv-Yafo, Ron Huldai, said, “As with other areas, so it is with tourism in the city of Tel Aviv-Yafo – it was and always will be creative and ground-breaking. This lifeguard tower is an amazing opportunity to come and enjoy the city and our wonderful beach. I am sure that the guests in the lifeguard tower will share their impressions of the city with their friends all over the world.”
Tourism Ministry Director-General, Amir Halevi, said, “In recent years, the Tourism Ministry has gone through a transformation in marketing and today we are working in new niche markets and using very creative ideas, out of an understanding that the creativity is the name of the game in the world of marketing. Thanks to Tourism Ministry investment and the optimum weather that Israel has to offer throughout the year, there is significant interest in the lifeguard tower campaign that has received more than 300 million views and more than a million clicks since the campaign began. This is part of the Two Cities One Break campaign that encourages tourism to Tel Aviv and Jerusalem and we will continue the marketing momentum in accordance with the policies and increased budgets that Tourism Minister Levin has secured.”
Source: travelnewsdigest.in