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Hassan Madah, Director- India, Israel Ministry of Tourism, said, “Israel is an emerging destination for the Indian traveller and tourist arrivals have been growing from India to Israel over the last couple of years. We wanted to tap new markets, so we decided to conduct roadshows in Chandigarh, Ahmedabad and Hyderabad this year. The response we received in all three cities has been encouraging and promising. We are working towards increasing our leisure and MICE travellers while continuing our focus on existing segments using different mediums, including investing in advertising campaigns, and continuing to build and strengthen our travel trade relationships in the Indian market.”
Israel achieved a growth of 13% in 2016 over the previous year creating a new record with 44,672 Indian tourists visiting the destination. The Ministry is hoping to maintain its double-digit growth figures in 2017 as well.
In a move to streamline communication with the Indian market, IMOT has recently appointed Blue Square Consultants (BSC) as its new Public Relation (PR) partner in India. BSC will be responsible for all aspects of Israel tourism’s communication strategy, consumer PR, brand management across its key target markets.
Confirming the appointment, Madah, said, “We’re pleased to be working with Blue Square Consultants to drive all our communication strategies in India. India is one of the key emerging markets for us and with this new association we hope to further strengthen our presence in India and witness an increase in tourist arrivals.”
Lubaina Sheerazi, COO, Blue Square Consultants, stated, “We are delighted to be assigned the PR responsibilities of Israel Ministry of Tourism in India. The appointment is a reaffirmation of our strong expertise in the communications domain within the tourism and hospitality sector. We are confident of helping Israel reach its goals and create its own identity as a leisure destination among Indian travellers.”
Source: travelnewsdigest.in