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Sri Lanka saw a growth of 12.8% in Indian tourist arrivals in 2016 and is expecting an even better double-digit increase in 2017.
Speaking about the Indian market, Madubhani Perera, Director of Marketing, Sri Lanka Tourism Promotion Bureau, said, “India is a very important market for us. We have seen an annual rise in arrival numbers from India over the years. The roadshow was conducted to increase destination awareness and highlight the new attractions in Sri Lanka. We hope this event will add a positive impact and further increase Indian footfall in Sri Lanka. Further, we have planned several promotional activities for Indian markets.”
Apart from the roadshow in Mumbai, SLTPB plans to conduct roadshows in Chennai, Hyderabad, Kolkata and Pune later this year. The promotion plans for 2017 also include joint promotions with international partners and a digital marketing campaign targeting potential Indian travellers.
Source: travelnewsdigest.in