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The new brand colour is red and stands for exuberance. While the colour stands for vibrancy, the font is friendly and approachable-Yatra’s personality traits. Together, it lends itself to a fresh, energetic, young and aspirational look.
Commenting on the occasion Sharat Dhall, COO (B2C), Yatra, said, “Today we are much more than a booking site for flights, hotels and packages. Our new logo symbolises just that. The change in brand identity is coupled with the evolution of Yatra’s product offering, covering an unmatched range across flights, hotels, holidays, bus, train, cabs, homestays, activities and cruises. We are bursting with new ideas, with new discoveries to be made, and newer journeys to be experienced.”
Speaking on the new brand identity, Vikrant Mudaliar, Chief Marketing Officer, Yatra, said, “The change in brand identity is not only about the change in logo and colour, but also a change in what the brand stands for along with the branding elements such as tonality, communication, look and feel. The logo stands for a seamless travel experience that Yatra provides with the new marketplace model.”
Source: travelnewsdigest.in