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The video captures all things beautiful about the state, from busy college streets and yellow cabs in Kolkata to devouring bhetki paturis, to visiting architecturally rich temples of Bishnupur, to the haunting music of the Bauls to Rabindra Sangeet.
From the mystic valleys in Darjeeling to the breathtaking sea beach of Mandarmani, the video is a visual delight that ends with Shah Rukh Khan, the state’s brand ambassador, crooning Tagore’s song and serenading the young girl on Kolkata’s tram.
The video, which has been conceptualised by Ogilvy & Mather Kolkata, is aimed at highlighting the lesser known places of Bengal. “We wanted to stay away from the stereotypes. Every West Bengal Tourism ad in the past has highlighted Sundarbans, Darjeeling, Howrah Bridge- the idea was to showcase the hidden gems of the state,” says Sujoy Roy, Creative Director of Ogilvy & Mather.
Sumanto Chattopadhyay, Executive Creative Director (South Asia), Ogilvy & Mather, said, “In Bengal, sweetness finds different manifestations. It is in the language we speak, the hospitality we extend to our guests and our cuisine. Thus, when we were entrusted with the responsibility of creating communication for Bengal Tourism, we worked on a campaign that would identify Bengal as the sweetest part of India.”
Source: travelnewsdigest.in