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The sprawling stall of Kerala Tourism at the travel industry fair in the Spanish capital of Madrid had recreated the theme of boat race, the hugely popular sporting spectacle.
Kerala Tourism Director, U V Jose said, “Our stall drew a huge response from the travel industry and the general public alike. We had fruitful discussions and meetings with the industry partners in Spain. They were quite inquisitive about the boat race, serene backwaters and the Ayurveda rejuvenation therapies. They have agreed to send more tourists to Kerala by including our destinations in the travel packages.”
Vinod Zutshi, Secretary, Union Ministry of Tourism, and D B Venkatesh Varma, Indian Ambassador to Spain, were among the visitors to the Kerala pavilion.
Jose said that this was for the 13th year on the trot that Kerala Tourism participated in FITUR, which provides a platform for the global tourist industry to promote commercial agreements and hammer out actionable strategies for growth of tourism.
The partners of Kerala Tourism which attended the FITUR 2017 were CGH Earth, Kumarakom Lake Resort, Pioneer Personalised Holidays and Marvel Tours.
In recent times, Kerala has witnessed a healthy increase in tourist arrivals from Spain. In 2015, 14,187 tourists arrived in the state, registering a growth of 21.7% compared to the previous year.
Source: travelnewsdigest.in