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Though the number of tourist arrivals last year was below the target of the regional government of 2.2 million tourists, Amaratunga said that it was the highest ever. He also added that it was a good signal for the industry. He said that the earnings from tourism in 2016 were estimated to be around $3.5 billion.
According to Amaratunga, SriLankan Airlines has also pulled out some of the key tourism markets like Germany and France and the airlines would also launch a long-delayed international tourist marketing campaign this year.
Sutheash Balasubramaniam, Managing Director, Sri Lanka Tourism Promotion Board, said that the growth is actually from China and India. These two regions have emerged as the greatest sources of tourist arrivals, with high growth rates. He went on to add that in 2017, they are planning to increase digital marketing in leading markets like Germany, France and United Kingdom.
Source: travelnewsdigest.in