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The first European Mountain Travel Summit, in Crans-Montana, Switzerland, promises to bring together East and West, digital and analog, the establishment and challengers for three days of networking, research presentations, marketing sessions and, of course, downhill skiing.
Thought leaders from Asia, Europe and North America will explore the distribution, marketing and promotion of mountain areas from Jan. 10 to 12, in what organizers promise will be a solutions- and growth-oriented context.
“EMTS Talks,” borrowing from the TED Talks model, will feature a series of brief keynotes on a variety of topics from destination marketing in 2025 to ways that competing mountain areas can cooperate.
Representatives from Google, Airbnb and Expedia will present, as will the presidents of Steamboat and Squaw Valley.
And with both China and South Korea scheduled to host upcoming Winter Olympics, representatives of those countries’ ski industries are on the program.
Alex Herrmann, Switzerland Tourism’s director for North America, touted Crans-Montana as a premier mountain resort in the Swiss Alps. Pre- and post-conference skiing excursions will be offered to attendees.
But as the name of the conference suggests, the focus won’t be exclusively on skiing. Summer — and how to make the most of its opportunities — is also on the agenda.
The summit is produced by Mountain Travel Symposium, a well-established conference in North America that is owned by Northstar Travel Group, parent company of Travel Weekly. Executives from two other Northstar companies, Phocuswright and Inntopia, are on the program, as well.
Sourse: travelweekly.com
