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The theme for the event was ‘Designing a sustainable tourism brand – an integrative approach to building a responsible coastal destination.’
Dr. Mario Hardy CEO, PATA commented, “Through this important event we hope to provide our delegates with an engaging programme that not only provides our delegates with the opportunity to experience what Cox’s Bazar has to offer today’s travellers, but also offers practical hands-on knowledge through the Technical Tour and Tourism Marketing Treasure Hunt.”
Stressing the importance of holding such events in Bangladesh, Dr Hardy added, “As travel and tourism becomes a greater contributor to the economic well-being of each destination, plans for the responsible development and sustaining those elements generating growth must be taken into consideration.”
Countries represented at the event were Australia, Bangladesh, Cambodia, Canada, China, Finland, Hong Kong SAR, India, Kenya, Myanmar, Nepal, Palau, Spain, Thailand, UK, USA and the United Arab Emirates.
Conference topics covered fair trade, living heritage communities, coastal and marine tourism, heritage trails and domestic/regional tourism markets. The programme also featured a session on brand building and marketing for emerging destinations.
Source: travelnewsdigest.in