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The move was previously endorsed by Tourism Minster Mahesh Sharma who had called PM Modi the ‘best face’ to promote Incredible India campaign.
Adding that ministry was not in need of a celebrity to promote India, Sharma had said “The perception about India has changed significantly in the last two years, with Prime Minister Modi visiting a host of countries during the period. So, who else could be the better face for Indian tourism than our Prime Minister.”
The ministry has plans to release a video of the PM speaking on tourism, in India and abroad, in the past two and a half years. The campaign is set to also include elements of radio, audio releases and videos where he has spoken on the nation’s uniqueness and diversity. The campaign is expected to be released in the coming days, with the modalities currently being looked into.
Interestingly, footfalls into India from countries visited by the Prime Minister have actually seen upward growth. Inflows from countries like the U.S., Germany, Fiji, Brazil, UK, Myanmar and Australia among others, has seen a significant jump following PM Modi’s visit to these nations.
Given the PM’s standing and India’s positive image, this move is expected to boost the nation’s attempt for augmenting international tourist numbers.
Source: travelnewsdigest.in