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The event, which took place at the iconic Eiffel Tower, was attended by the stars of the film Ranveer Singh and Vaani Kapoor, with the Honorable Mayor of Paris and Yash Raj Films officially launching the film’s trailer.
‘Befikre,’ which is set entirely in France, is free spirited and embodies the French freedom of expression through a contemporary story of two young protagonists, who find love in an impulsive, engaging series of experiences. Full of Parisian spirit, the film celebrates love – sensual, carefree and focused on living life to the fullest celebrating the renowned French art de vivre or unique way of life. The cast of ‘Befikre’ touched down in France in early May and shot the entire film in 52 days.
“This is the first ever Bollywood movie to have been truly ‘Made in France’ right from romancing at myriad locations in Paris, Picardy and Cannes, to personifying the quintessential French lifestyle. It has been a delightful experience for us to have been a part of this journey right from handpicking and showcasing locations in France with the Yash Raj team to now embarking on this path breaking launch pad of releasing the film’s trailer in Paris as hospitality partners alongside Accor group of Hotels. To showcase the film to a diverse audience, Atout France in association with Accor group of Hotels and Yashraj will organise a special screening for the travel trade fraternity and select media in December,” enthused Sheetal Wadhwa Munshaw, Director Atout France India – France Tourism Development Agency.
The movie is slated to be released in India on December 9, 2016.
Source: travelnewsdigest.in