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August officially showed the highest occupancy, 72%, recorded by Namibian tourism accommodation establishments this year, said the Hospitality Association of Namibia (HAN).
Based on occupancy reports submitted to HAN from its members, Namibia has seen growth in guest numbers at accommodation establishments of more than 10%, compared with August last year. July saw an increase of over 5% compared with 2015.
“While HAN data is not inclusive of all accommodation facilities available in Namibia, the statistics compare well with similar data released by lodge groups recently and is seen as good indicator of the status quo of the tourism sector,” HAN said in a statement.
General occupancy in August 2015 stood at 60%, compared with 70% room occupancy recorded in August 2014. HAN says the reasons for this were the Ebola scare as well as the visa and travel regulations imposed by South Africa.
Based on HAN’s statistical records of the past decade, German-speaking Europe still remains the largest source market for guests to accommodation establishments, with 26% of guests in August over the past decade coming from either Germany, Austria or Switzerland.
HAN said it was confident that Namibia’s popularity might even grow if the tourism industry maintained its active marketing activities, ideally with more aggressive support and investment in destination marketing from government and other key stakeholders.
Sourse: tourismupdate.co.za
. Based on occupancy reports submitted to HAN from its members, Namibia has seen growth in guest numbers at… "Pin It")