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Fred Dixon, President & CEO, NYC & Company, said, “New York City never runs out of new places to explore and is one of the most visually dynamic and iconic destinations, so we are motivating New Yorkers and visitors to get the most out of being in NYC and to share their experiences. Through the program’s evolution, we’re making it easier for locals to go beyond their block and for visitors to live like a local so everyone can experience the greatest city in the world.”
To encourage participation on social media, a new See Your City partner, Beautiful Destinations, is sharing New York City moments on Instagram in a way never seen before in their home city. Through pre-program efforts, See Your City has already received more than 4 million impressions from a live, engaged audience on Beautiful Destinations’ Instagram and Snapchat channels.
“When travellers picture New York City, they immediately gravitate toward the endless iconic shots portraying famous landmarks around the boroughs. I couldn’t be more excited about Beautiful Destinations partnering with NYC & Company and hope we can share many more pictures of New York in the months to come,” said Jeremy Jauncey, Founder and CEO of Beautiful Destinations.
The See Your City campaign will be promoted through digital media in addition to bus shelters and street pole banners across the five boroughs; vibrant New York City content seeded through social platforms and highlighted on NYC & Company’s Facebook, Instagram and Twitter accounts; and through American Express digital channels.
Source: travelnewsdigest.in