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Minor Hotels has noted further potential for the growth of its property and brand portfolio across Africa.
“The continent has long been regarded as the ultimate destination – a cradle of humanity – that offers some of the most rewarding experiences that any discerning traveller could wish for,” Minor Hotels said in a statement.
It said the earlier acquisition of Tivoli Hotels & Resorts, a well-known Portuguese-based brand with 14 properties across Portugal and Brazil, paved the way for the growth of the brand in Africa. “We see strong potential for the growth of our brands in Africa, including the opportunity to launch Tivoli in the region,” said Dillip Rajakarier, CEO of Minor Hotels and COO of Minor International. “There is potential both in Portuguese-speaking countries such as Mozambique and Angola, but also in the Maghreb, where economic and cultural ties to Portugal and Europe in general, are strong.”
Rajakarier said Europe was one of the group’s key markets and that there was potential for cross-selling within the existing African portfolio of brands.
Currently, Minor Hotels has a portfolio of 27 properties in seven countries in Southern and East Africa, with two new resorts under development in North Africa. Three of the group’s brands are currently present on the continent (Anantara, Avani and Elewana Collection) with the luxury boutique Per Aquum brand to be launched in the region in 2017.
The luxury hotel, Essque Zalu Zanzibar, on the north-east coast of Zanzibar, will be rebranded to Per Aquum next year. In North Africa, two new Anantara resorts are under development. In northern Morocco the 230-key Anantara Al Houara Tangier Resort is scheduled to open in the second half of 2017, and the 93-key Anantara Tozeur Resort will open in southwest Tunisia.
Source: tourismupdate.co.za
