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MakeMyTrip will launch new features to boost app user engagement. As part of strategy to drive app usage, the company has put all other development work on hold and asked its engineers to focus on ‘Tap’, a project aimed at improving mobile experience.
Anshuman Bapna, Chief Product Officer, MakeMyTrip, said, “We put all our other work on hold, like making changes to the desktop, for two weeks to create a new user experience.”
In the last few months, the company has launched an on-trip assistant, Jeeves, named after the uber-efficient valet in PG Wodehouse’s books.
MakeMyTrip gets more than half of its traffic through its mobile site, up from 21% a year ago. Hotel bookings through the MakeMyTrip mobile app rose 1,021.9% year-over- year in the fourth quarter and by 694.8% in FY16. The company is also looking at launching new features to boost engagement.
Source: travelnewsdigest.in
