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Anshuman Bapna, Chief Product Officer, MakeMyTrip, said, “We put all our other work on hold, like making changes to the desktop, for two weeks to create a new user experience.”
In the last few months, the company has launched an on-trip assistant, Jeeves, named after the uber-efficient valet in PG Wodehouse’s books.
MakeMyTrip gets more than half of its traffic through its mobile site, up from 21% a year ago. Hotel bookings through the MakeMyTrip mobile app rose 1,021.9% year-over- year in the fourth quarter and by 694.8% in FY16. The company is also looking at launching new features to boost engagement.
Source: travelnewsdigest.in