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All major decision makers and travel agents assembled at Radisson Blu Plaza in New Delhi to work upon the mutual trust deficit among the players.
Among the problems discussed were the lack of web parity, inadequate revenue generation by travel agents and airlines, inefficient promotions of miscellaneous airline products and others.
While the travel agents expressed vexation over price, the airlines harped on moving beyond the selling price and focusing on rich content and branding promotion of value-adds to the customers. Moreover, they appealed to the travel agents to generate demand in the market for the same. Developing region-wise strategies, healthy distribution channel, better working capital and scenario based planning is the only way forward was what the dignitaries concluded.
All TAAI members and airlines further appreciated such kind of an open interaction and also stressed upon having frequent and consistent engagement to drive a think-tank that would eventually lead to the growth of the industry on the whole.
Source: travelnewsdigest.in