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In first phase of this alliance, OYO has already standardised 15 homestays registered with UTDB. The standardisation process will be followed by listing and marketing these properties on OYO’s well-established channels.
Commenting on this development, Abhinav Sinha, Chief Operating Officer, OYO, said, “We are very proud to partner the efforts of the Uttarakhand Government in building a tourism-friendly infrastructure while sustaining local communities. OYO has built deep expertise in standardising amenities and guest-experience in the unbranded hotels segment. This tie-up gives us the opportunity to transfer these skills and learnings to the state of Uttarakhand.”
Shailesh Bagauli, CEO, UTDB, said, “We are confident that OYO’s expertise in standardising and marketing large inventories to customers in different parts of India will drive immense value to this partnership. We look forward to our joint efforts contributing to increased tourist influx and a better stay experience for visitors to Uttarakhand.”
Source: travelnewsdigest.in