Anusha Dandekar appointed as Thailand’s Brand Ambassador

The Tourism Authority of Thailand (TAT) has launched a campaign to target women travellers. The tourism board is keen to benefit from the first-mover advantage and has appointed Anusha Dandekar as its brand ambassador in India.

“I have been to Thailand over 50 times during my career at MTV Asia – we shot there all the time and I’ve tried all the food. It’s one of my favourite places and despite having visited so many times, it never gets old for me,” said Anusha.

Soraya Homchuen, Director, TAT Mumbai office, said, “Today women travellers represent 30% of our arrivals from India. We would like to scale this up to 60-65% by 2022. We have done this effectively before with groups and independent travellers.”

According to a study conducted by Thomas Cook earlier this year, 70% of women today prefer to travel with friends versus family. Moreover, many studies have indicated that culture, cuisine, spa & wellness and shopping are the interests of these women travellers. They have also been shown to prefer to travel without a tour manager and correspondingly prefer safe, easy-to-navigate destinations. Thus, Thailand emerges as the perfect choice and the best fit for this segment because it meets all these needs effectively.

Various studies conducted in India and globally show that 70-80% of holiday decisions are taken by women. TAT believes that positive experiences in Thailand will lead women travellers to choose Thailand more often also for a family holiday in the future. Moreover, an Amadeus study has indicated that between 2011 and through 2020, the women traveller’s segment would have grown by an astounding 891%!

Anusha Dandekar visited Thailand for the destination’s TVC shoot and essentially experienced the thrills in Thailand. She and the tourism board will be showcasing her adventures during the trip on social media besides traditional platforms.

Source: travelnewsdigest.in

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