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NYC & Company is heading for the organisation’s visual rebrand, including the launch of the newly rebuilt and a reimagined NYCgo.com. NYC & Company’s brand overhaul include two custom typefaces, more than 250 custom icons and a custom colour palette, inspired by the destination’s vibrancy, energy, diversity and legacy.
“New York City now has an enhanced, innovative tourism website and vibrant, updated branding to match our world-class, five-borough destination. We’re excited to further engage with travellers and enhance our storytelling, inspiring visitation and improving the trip-planning experience during all phases of the travel cycle with the re-envisioned NYCgo,” said Fred Dixon, President and CEO, NYC & Company.
The website focuses on features like mobile-first and responsive design to optimise user experiences across devices; increased video presence with more than 200 videos, high-impact visuals, real-time responsiveness to trending topics; integrated and contextual mapping and a flexible platform to serve multiple audiences and the ability to surface member, partner and user generated content.
Integrated e-commerce partners on NYCgo.com, that is, Booking.com, Viator.com and Broadway Inbound, will aid visitors with their trip planning. The organisation’s visual brand includes NYC Sans and NYC Block and can be viewed on the NYC & Company’s website, marketing and promotional materials. Moreover, in partnership with city agencies, the company has developed a set of more than 250 icons that add visual aids to websites, maps, official visitor publications and more. In order to infuse contrast, vibrancy and movement, NYC & Company’s main brand colour, black, will always be paired with rich colours inspired by the city itself.
The rebrand also includes tradeshow booths, collateral materials, sales items, business cards and NYC & Company events.
Source: travelnewsdigest.in
