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The Prime Minister of New Zealand John Key, in a pre-budget announcement confirmed an additional $8 million over four years for Tourism New Zealand to target visitor growth opportunities in the USA and Indian markets.
Welcoming the Government’s increased investment, Kevin Bowler, Chief Executive, Tourism New Zealand, said, “The increased funding supports our work to secure growth opportunities these markets present to generate value for the industry now and into the future.”
The extra funding will further support Tourism New Zealand’s capacity to grow the Indian visitor market. Indian arrivals to New Zealand have grown steadily since Tourism New Zealand increased its investment in the market three years ago, with total arrivals growing 13.8% for the year ending March 2016.
“We know that having a well-informed travel trade is critical to converting interest into bookings, and the additional funding will help us up-weight the training of travel agents to support their ability to sell travel to New Zealand during the shoulder seasons. Alongside this we will extend our investment in aviation partnerships to maximise sales in the key May-June travel period for Indian visitors,” says Kevin.
Additional marketing activity will be seen immediately in the US with Tourism New Zealand’s investments to capitalise on newly announced air services– which are expected to result in a 30% increase in seats between the United States and New Zealand. American Airlines and United Airlines (in an alliance with Air New Zealand) will start direct services to New Zealand, alongside Air New Zealand’s existing services from Los Angeles, San Francisco and Houston.
Source: travelnewsdigest.in
