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MICE industry in Austria witnessed a significant growth in 2015. The country hosted 18,172 events with approximately 1.46 million participants, as per the latest Meeting Industry Reports Austria, presented by the Austrian Convention Bureau and the Austrian National Tourism Centre.
Last year, the conference industry generated around 3.1 million overnight stays (+10.9%) in the country, leading to an increase from 2.1% in 2010 to 2.3% of overnight stays by all tourists.
“While the congresses in 2015 represent only a quarter of all the events, they generated more than half of all participants and three quarters of all overnight stays,” commented Petra Stolba, Managing Director, Austrian Tourism Centre.
The MICE industry recorded an increase of 12.6% with a total of 4328 conventions while corporate meetings represented 46.9% of the events. Vienna remained the meetings industry leader with 39.2% of all events organised in the capital. Salzburg solidified its position as the second largest conference destination in Austria. Regarding the number of events, lower Austria took the third place.
Small and medium-sized markets on the other hand dominated the year with a market share of 94.5%. Congresses with participants less than 100 represented 61.3% (+30%) of the entire congress business and around 16% of participants. Contributing the biggest share among these were the business and political events.
Besides, the Austrian eco-label for Green Meetings and Events was launched in 2010 and has established itself as a recognised label for sustainable events. In 2015, there were 329 green meetings organised in Austria.
Source: travelnewsdigest.in
