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Having successfully transitioned from a brick and mortar player to its current omnichannel ‘Clicks & Bricks’ hybrid model, Thomas Cook’s eBusiness had launched a slew of innovative products: its Foreign Exchange & Holiday Apps, Visa Online, Online Forex Store and Forex on Mobile. Its Foreign Exchange App has seen over 40% of all transactions completed sans human intervention.
This season, to tap into the innate value seeker Indian psyche and inspire bookings, Thomas Cook India has unveiled a new campaign Bachat Ka Baadshah, with a range of great value holiday packages easily bookable on thomascook.in.
The campaign introduces a character called Bachat Ka Baadshah, with quirky, humour to drive home the benefits of being a ‘Smart Saver’ or Bachat Ka Badshah. The month-long campaign incorporates a healthy mix of, outdoor radio and digital focus, across Mumbai, Delhi, and Bengaluru. The campaign is also being promoted aggressively on Social Media via Twitter and Facebook contests.
Amit Madhan, President & Group Head – Technology & Shared Services Thomas Cook (India) Ltd, said, “Indian consumers today are looking at multiple options when planning their holiday, and our hybrid omnichannel ‘clicks n bricks’ strategy is hence working very well in our favour. As market leaders, Thomas Cook India’s objective is to give consumers what they truly want – a great value experience. Our Bachat ka Baadshah campaign hence aims to optimise on the strong growth in traffic to our one-stop-shop portal thomascook.in and inspire demand by offering savings.”
Source: travelnewsdigest.in