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Christoph Hoffmann, CEO of 25hours commented, “Loyal partners have supported our growth in the German-speaking market for the past ten years and we now also have the opportunity to conquer the world with a global partner. This strategic partnership represents a key milestone in our company’s history and a new adventure we are looking forward to.”
Sébastien Bazin, Chairman & CEO of AccorHotels explains, “This alliance came about because we were immediately attracted by these individual, design-oriented boutique hotels that are a great workplace for urban nomads and an ideal starting point for outings into key cities. Through this partnership, AccorHotels is investing further in one of the fastest growing segments in the industry and enriching its offer to achieve scale in this segment. Today, we are going one step further in our strategy to be a global leader in lifestyle hotels.”
Presently, 25hours Hotels operates seven individual hotels in Hamburg, Frankfurt, Berlin, Vienna and Zurich. A further five hotels are set to open in Zurich, Munich, Cologne, Düsseldorf and Paris in the next two years. The company has been looking to expand into other European countries for some time and is now also targeting long-haul destinations. “Designing appealing hotels with exciting concepts is not enough. A country network with local experience and expertise is also needed. Thanks to AccorHotels’ longstanding know-how and worldwide support infrastructure, this is precisely what we now have on every continent”, adds Hoffmann.
The organisational structure of the 25hours Hamburg head office is being expanded to prepare for the opening of hotels in Melbourne, Miami or Milan. The main focus of this process is to pool different areas of expertise by establishing a creative laboratory.
“We are talking about the Extra Hour Lab”, explains 25hours Hotels Chairman Kai Hollmann, “everything that sets the 25hours brand apart and makes it viable for the future will evolve here. This includes design and storytelling as well as extraordinary experience concepts and atmospheric and sensual features.”
25hours Hotels would continue to be run by its CEO Christoph Hoffmann and his management team, with a common goal to lead the 25hours corporate culture into the future.
Source: travelnewsdigest.in