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10TH anniversary of ILTM Asia connects brands to Asian travellers International Luxury Travel Market Asia 2016 (www.iltm.com/asia) marked its 10th year 30 May – 2 June in Shanghai, bringing together Asia’s most high level and productive luxury travel agents with 500 luxury travel exhibitors.
ILTM Asia is long established as the most significant industry event of the annual business calendar for the luxury travel industry in the region and a highly significant source of business generation for all of the participants.
Exhibitors came from 53 countries covering a wide range of categories, introducing global luxury travel brands to the Asian market. Over the four-day event ILTM Asia facilitated over 25,000 one-to-one, mutually matched appointments between those representing global luxury travel experiences from across the world and 500 high-end Asian travel agents, each specialized in creating and planning luxury travel for their high net worth clients.
Exhibitors were enthusiastic about their ILTM Asia experience and the impact of the show on the luxury travel industry and their business throughout the year. Federico Versari, General Manager, Grand Hotel et de Milan said “As a first time exhibitor, I’m very impressed with ILTM Asia 2016 and the organization from Reed. I had very good business meetings, met powerful brands and influential buyers, and secured great opportunities for our hotel and the destinations of Milan and Italy.
I will definitely return next year.” Ôn Nhã Nghi, Director of Sales & Marketing, The Reverie, Saigon, said “It’s a fascinating experience to be here and I was especially impressed and enthralled with the seminars and educational component. ILTM Asia is a perfect platform for us to target the Chinese luxury market and generation Y.”
Cathy Favaloro, Regional Director of Sales, Four Seasons Hotels & Resorts, said “ILTM Asia is an opportunity to meet with existing customers and make connections with those who do not visit Australia.
Without ILTM Asia we would not have the opportunity to meet with new luxury buyers. Having been in the industry for 20 years, it is fabulous to have a conduit to be introduced to new targeted buyers for Four Seasons.” Steve Odell, SVP and Managing Director Australasia, Regent Seven Seas Cruises, said “The concentration of appointments over the three days gives us an opportunity to see a lot of existing partners and new buyers over a short space of time.
The fact that all the buyers are pre-vetted and selected means that we meet only the right people. The organization is excellent and within our region, I think it’s the most important industry event.” Filip Boyen, Chief Executive Officer, Small Luxury Hotels of the World, said “Asian travellers around the world are growing significantly as a customer segment and companies are well-advised to pay attention.
I was incredibly impressed by this year’s speakers and the insights on the luxury sector. ILTM Asia plays an important educational role in the market.” Jack Lim, Regional VP Sales Marketing China, Kempinski Hotels, said “ILTM Asia is the annual event where we can focus our energy every year to showcase our product and meet new quality buyers. It’s an investment that’s dependably valuable for us every year” Steve McLoughlin, Director of Sales Australasia, Ponant Yacht Cruises & Expeditions, said “I’ve been to ILTM Asia a number of years and it improves like a fine wine. This tenth anniversary year has been the best yet, organization was perfect, social events outstanding, and the standard of buyers continues to increase. I’ll definitely be back next year.”
Source: australia.etbtravelnews.com