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VISIT FLORIDA has launched an interactive vacation planning tool to provide a virtual experience of the Florida thrills from the front-row seat. Rightly called the ‘Florida Attractions Finder’, it features videos that send users careening and diving on the newest roller coasters, zip-lining over alligators and skimming the Everglades aboard an airboat.
The user will henceforth be bestowed with the power of discovery. “The ability to try out different attractions and imagine yourself in the middle of the excitement is part of the fun we all have when anticipating a Florida vacation,” said Paul Phipps, Chief Marketing Officer, VISIT FLORIDA.
Built on the TripTuner platform used to construct VISIT FLORIDA’s successful Beach Finder in 2014, the Florida Attractions Finder aggregates images of different attractions based on changes made to the dial settings. Four separate settings can be adjusted depending on the user’s vacation preferences: from thrill to chill, popular to hidden gem, high-tech to natural, and days to hours. The interface then matches the user with an attraction, which could be an internationally recognised theme park or an off-the-beaten path experience.
The Florida Attractions Association has partnered with VISIT FLORIDA for the project by providing the initial vetting criteria for the beta version and acted as a consulting resource for the 130 attractions featured.
“Florida has an enormous amount of diverse experiences to consider. We wanted to see the Florida Attractions Finder become a reality because it has the power to make planning and finding vacation experiences easier and fun,” said Bill Lupfer, President and CEO of the Florida Attractions Association.
The Finder will also add 50 other attractions this summer with future plans to enable users to upload videos and compete for viewers’ choice awards.
Source: travelnewsdigest.in
