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Lufthansa India unveiled a lively new campaign recently celebrating India’s growing influence on the world and reinforcing the brand’s deep connect with the Indian community. While staying true to the theme of its immensely successful ‘More Indian Than You Think’ campaign, the new TV commercial goes a step further to reflect a world that’s trying to learn from and emulate India’s success.
Shot exclusively for the Indian market, the TV commercial exudes effervescent energy, weaving the power of humour with India’s passion for cricket.
Wolfgang Will, Senior Director- South Asia, Lufthansa Group Airlines, said, “Having connected India to the world for over half a century, Lufthansa has in turn connected deeply with Indian culture. As a brand, we are truly ‘More Indian Than You Think’. The new TVC reflects our Nonstop You philosophy and is an affirmation of the fact that India is very close to our heart.”
Sangeeta Sharma, Senior Manager- Marketing and Communications, Lufthansa Group Airlines, said, “Although presented in a lighter vein, the new TVC reflects changing perceptions of India and Lufthansa. With this new TVC, we are demonstrating the spirit of India in a world that is becoming more Indian than you think. We believe this will resonate even more strongly with our audience and strengthen our position as an airline that is truly Indian.”
The new TVC consists of a powerful 360-degree outreach and engagement plan. It will be aired on diverse media platforms.
Sоurсе: travelnewsdigest.in
