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Carnival Cruise Line and Holland America Line each have debuted new television advertising that coincides with Wave season.
HAL said that its ads are part of a larger multimedia campaign invoking travel as having the “power to change the world.”
Two 30-second ads are built around the “Savor the Journey” tagline introduced in 2016. One, captioned “Carefully Crafted Journeys,” focuses on destinations while the other, “Music Walk” features the onboard experience on newer ships such as the Koningsdam.
A longer 60-second ad styled “This Is Why We Sail” has some historical footage of HAL and is more inspirational in tone.
The television ads will run through mid-April in a targeted national cable television campaign. Among the dozen cable channels showing the ads are the American Heroes Channel, Food Network and MSNBC.
Meanwhile, Carnival has launched a series of ads that feature inanimate objects talking about how much fun there is on a Carnival cruise. The narrators include a pair of cut-off jeans, a beach towel and a coconut. The tone is whimsical and enthusiastic.
Over fast-moving shots of waterslides, recumbent “SkyRide” bicycles and a ropes course, the narrator describes a place where playgrounds are huge and bicycles fly. The end of the 15-second ad reveals the talking shorts lying on a stateroom bed. “I’m jorts, man,” says the narrator (jorts is a contraction of jeans and shorts), “and there’s no going back to the pants I used to be!”
Sourse: travelweekly.com
