Apple Core Hotels has selected Cendyn’s eInsight customer-relationship management system for use across its portfolio of properties.
Conveniently situated in the heart of Manhattan, Apple Core Hotels includes four boutique locations: the Hotel at Times Square, the Hotel at Fifth Avenue, the Broadway at
Times Square Hotel and the Hotel at New York City.
Cendyn will implement customer-relationship management at Apple Core’s hotels, bringing to light intuitive marketing automation and guest intelligence.
This will mobilise Apple Core Hotels to employ data collected from multiple channels to gain an accurate, single source of truth for each guest.
This visibility and accessibility will provide each Apple Core property a clear understanding of its guest history and preferences in real time, while providing total chain visibility to hotel management for all locations.
Moreover, Cendyn eInsight customer-relationship management will help Apple Core Hotels further personalise a guest experience that empowers exceptional service, leverage tools that build lasting brand loyalty, and drive direct bookings.
Charles Deyo, chief executive of Cendyn, said: “Apple Core Hotels is a great New York-based brand with a strong collection of hotels in the city.
“Using customer-relationship management across their portfolio will enable the team to really target their key New York market and beyond.