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Aeroflot has taken the prestigious title of World’s Leading Aviation Brand at the World Travel Awards, the first time the prize has been awarded.
The World Travel Awards are given every year to leading tour firms, hotels and airlines.
Country-level and regional awards take place during the year, followed by the world event.
Winners are decided by an online vote that attracts hundreds of thousands of travel professionals and millions of travellers to take part.
The key criteria are product quality and level of service.
The global World Travel Awards ceremony took place in the renowned Vietnamese island resort of Phu Quoc.
“This award is a great honour for us, and also a well-deserved result,” said Aeroflot chief executive, Vitaly Saveliev.
“Today Aeroflot is one of the world’s top-20 airlines by passenger numbers.
“I am proud that we have been recognised as the world’s leading aviation brand.
“Aeroflot will do everything it can to hold on to this title going forward.”
In February Aeroflot was named the world’s most powerful airline brand by Brand Finance, the leading authority on brand value and strategy.
Aeroflot was also named the most powerful brand in Russia in any sector.
Source: breakingtravelnews.com
